Click Fraud - Another misuse of Intelligent Technology

$800 million was spent by internet advertisers last year for bogus clicks on ads. This is the result of people clicking on ads simply to generate earnings for themselves or extra costs for advertisers.

Click fraud, representing over 10% of all ad clicks, will eventually reduce the amount of money advertisers spend on click-based advertising. But that doesn't mean that they won't spend that money on internet advertising. Newer forms of advertising will emerge that are more cost-effective and user oriented. But their will always exist a method of using intelligent technology for nefarious purposes.

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